Insightech and Insider One
Overview
Insider One is a leading solution for developers to help build and perform website experiences and A/B testing campaigns. It is extremely effective in measuring success based on key success metrics predetermined by the user.
This integration will allow users access dynamic click map tools from Insightech to filter out data based on a range of specific conditions and segments, including A/B testing experiences.
This allows marketers and designers to understand how each experience impacts the success metrics and also how it drives different user behaviours for better iterative design.
This document covers:
- How to set up the Insider integration for your website
- How to test this Insider integration with Insightech
- How to build segments with this integration
Setting up Insider One with Google Tag Manager
Use the dataLayer code snippet to enable information to pass through from your website into Google Tag Manager (GTM). Once this is done, Insider data will automatically be pulled into Insightech for your use. For more information on checking your Insightech dataLayer tracking, click here:
Step 1 - Configure Insider to push Campaign & Variation details into dataLayer
In order to get started, you would need to add a script as a custom HTML tag either within Insider, or through Google Tag Manager (where Insider is fired).
Your Insider representative can work with you to enable this code within the Insider platform for you, that will push your campaign and variation details into the dataLayer.
Once this has been enabled you will begin to see all of your AB testing campaign and variation details in your dataLayer.
What your datalayer object should look like - Example
You will be able to find all of the Insider Experiment details within the dataLayer object once the code is implemented as the following screenshot shows:
Example Datalayer Push Event Code:
window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
event: 'Insider Event Detail',
builderId: 'ID1750',
variationId: 'c1205',
isControlGroup: 'False',
});
Please note:
- Each Insider Experience should be sent as a separate Datalayer Event (not as one array)
- Values are set as Strings (not integers/boolean)
Step 2 - Test the Insider Integration with Insightech
To test whether the code implementation is working correctly with Insightech, you should create a specific segment in Insightech to bucket users with a specific (active) Insider experience based on your dataLayer.
Below are different segments based on Insider dataLayer attributes:
- Insider Experiment Name
- Insider Variant ID
- Insider Control vs Test Group
Click here for more information on setting up your dataLayer in Insightech.
