Set Up your Custom Data Layer

Shivam Bhonsle Updated by Shivam Bhonsle

Insightech automatically tracks your data layer out of the box, unless you have defined a custom data layer name.

Click here to learn more about data layers, and how Insightech tracks yours.

Customer Data Layer Tracking

You DO NOT need to set custom data layer tracking if...

  1. You use the default name convention dataLayer


  1. You use Google Tag Manager's data layer

Insightech automatically tracks the .default data layer name convention in both these cases.

You NEED to set up customer tracking if...

If you are using a custom data layer name other than dataLayer (for example, 'myDataLayerObject').

You can update your Insightech platform settings to pick up your custom data layer name.

Set Up Insightech Custom Data Layer Tracking

  1. Select Settings Tracking Code

  1. Click
  2. Navigate to the dataLayer Object Name Field
  3. Input the customer data layer name
  1. Save your custom data layer name

How did we do?

Data Layers Explained