Create your First Conversion Segments

This article covers the various ways conversion segments can be built in Insightech. There are two primary methods:

Before doing so, it's important to understand what the conversion point is on your website.

The conversion point is when the user of your website 'converts' to being a customer of your product. This could be when they:

For Example - The conversion point for most retail businesses is usually the order confirmation once a customer has bought an item.

An important rule is to create two segments,

This can be used to compare behaviours across your website. Below are guides on creating these segments:

Click the Segments & Filters List which you can find above most Insightech reports

When you click All Users, All Events or Exclusions, the filter's list will open up for you to start creating your segment

Click on Add Segment on the top-right-hand corner of the segments page. From here, you'll be brought into the segment creator view to add in your details

Input the name, tags, and description of your segment
1. Toggling Default Segment means this filter will automatically be added to every reporting view