What are Insightech Visual Form Reports?

Form analysis reports can be found on the left-hand navigation. The form analysis report automatically identifies any of your webpages that have input fields (which usually indicates there is a form), and shows engagement metrics that help you identify potential issues related to your forms, including user drop off points or any unclear input fields.

Metrics Explained

Below are the metrics that can be assessed through a Form Analysis. They include:

• Form Bounce Rate - This is how many users load the form but don't start it
• Median Interacted Fields - This is the median number of input fields that are interacted with
• Number of fields - The total number of input fields detected on the page
• Median duration - This is the time spent by users spend on the form page

  

1. Click View Analytics to overlay an visual form report onto your website

Visual Form Reports

Visual Form Analysis only works with actual forms. Insightech automatically detects,

1. Input fields in forms
2. Which forms users click on 
3. Which ones they drop off from

These drop-off reports show a prioritised list of where users are likely getting stuck, and what potentially needs to be fixed.

There are two types of Visual Form Analysis → Most Clicked and Last Clicked. 

Once deciding on a particular Visual Form Analysis, you will be provided with the associated user data and metrics to help analyse your website. These will be shown on the right-hand menu bar. 

• The red number shows the rankings of each click made on the webpage. 
• The black number the amount of clicks related to drop-offs
• The percentage represents the proportion of users who interacted with the element

  

Form Analysis on Dynamic Content

Form analysis can work with all dynamic content within a particular webpage. Regardless of the regularly changing content, Insightech's form analysis can continue to operate.

Using Segments to Dive Deeper

Segments can be used to understand different audiences and to determine whether a specific subsection for users progress further in input forms than others.

For instance, this can be used to find potential issues that needs to be addressed by applying filters to those users who do not click on the input form relative to those that do

Click here to learn more about how to use segments and filters with Insightech.