What are Scrolling Heat Maps?

Shivam Bhonsle Updated by Shivam Bhonsle

Interactive Scrolling Heatmap reports will help you understand how far someone has scrolled and what content has been viewed.

Interacting with these reports will tell you the volume of users reaching varying scroll depths and allow you to create segments for users who have viewed specific content.

How to Access Scrolling Heat Maps?

  1. Click Page Analysis or Form Analysis where you will be prompted to choose a URL and a device filter
  2. Input the URL or partial URL of the webpage you would like to view

Alternatively, if you would like to view a list of all your websites, leave the input field blank

Note - Scroll Map reports will automatically pick a session replay with the longest page scroll, so that the click map can be shown on the most amount of content loaded and seen on the page.

How to Read Insightech Scrolling Heat Maps?

Main Session Replay Interface

When viewing the scrolling heatmap, you will see a gradient of colour based on scroll rates down the page. In addition, you will also see some additional markers:

  1. Minimum/Median/Maximum Fold Markers
  2. Interactive Scroll Tool-Tip
Note - A page fold shows how much of that page is seen before any user scrolling occurs. This is typically determined by the screen/browser resolution.

In the sidebar on the right-hand side of your scrolling heatmap are details on the mouse position, and the volume and percentage of pageviews that reach the point you have hovered over with your mouse.

Choosing & Switching between Reports

To toggle between any other report, click the drop-down selectors:

Create a Segment From the Scrolling Heat Map View

If you want to create a segment from a link clink or element click, simply click on any interactive point on the page that you want to create a segment for, to bring up the prompts for creating a segment.

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