Page Analysis Reports help you understand the top pages tracked across your website, and which of those pages have the highest and lowest engagement rates for any audience you want to look at.
This list of top pages also provides an easy way to click through to an individual page and to bring up clickmap reports.
Navigating to Page Analysis Reports
When clicking on the Page Analysis menu icon, you will be prompted to choose a URL (optional) and device type filters for your search.
Put part or all of the URL in the input field before selecting a device type. If you want to view all the URLs, simply leave the input field blank before selecting the device type.
Applying Segments to Find Users/Sessions
Across all Insightech reports, you can apply segments and filters to identify the specific audience you want to analyse. Applying these to your Page List report, will show you every page that a particular audience saw within their sessions.
See articles on Creating Your First Segment and Segments Explained for more information.
Filter Page List for Specific Pages
To filter your list of pages to show specific pages, simply type in a unique part of the page URL that you want to search for within the search bar (above the page list).
Once you type this in, your pages list will filter out all pages and only include the pages that match what you have typed in.
This is an easy way to find specific pages in the pages list.
Understanding Page Engagement Metrics
Here is a quick explanation of the engagement metrics within the Page Analysis / Top Pages report.
- Page Views - How many times this page has been loaded
- Click Rate - How many page views had content being clicked
- Median Scroll Depth - The median percentage of content scrolled and viewed
- Median Duration - The median time spent on this page from start to finish
Note: Duration is an accurate measure of time on page, as Insightech measures from the very start to the very end of every page loaded across your website.
Clicking through to clickmap reports
By clicking View Analytics, you will be take through to one example replay (picked by the Insightech platform) where you can overlay visual reports like clickmaps, scrolling heatmaps, and form analysis.