Funnels are a effective way to determine the steps taking by a user once they enter your website until they convert into a customer. These 'conversion' funnels can be used to understand what causes certain users to drop off from your website. Reasons for these drop-offs could include:
- Error Messages
- Obtrusive Banners or Pop-Ups
- Non-Responsive Elements like buttons
This article provides a guide on how to use funnels to quickly understand website abandonment and can be used to identify issues with your webpage.
Identifying the Causes for Drop Offs
Below is a tutorial on how to identify what is causing users to drop-off and it's impact on conversion rate:
- Click on Funnels → View Funnel from the Insightech dashboard for the particular funnel you would like to track
- A funnel graph will appear highlighting some key statistics for a given time-period including drop-offs
- Determine the section of the conversion funnel where the most drop-offs occur and select View Drop Offs from the three-dot menu settings on the right-hand side.
- An individual session replay list will automatically appear corresponding to the drop offs
- Choose a particular session to be placed into a individual session replay
- The video bar at the bottom of the screen can now be used to track the behaviour of a user as they click through your webpage. This can be used to assess any issues they may be facing and determine ways to fix them.
- Additional metrics can be viewed for more insights through visual reporting overlays
- Additional metrics can be viewed for more insights through visual reporting overlays
- Select Done to be returned back to the session replay list to analyse similar viewers
- Click Events → Save as Segment if you would like to save these filters as a segment to make customer drop-off comparisons:
- Before and after changes are made to your website
- After a particular time-period