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Webpages and content across your website can be quickly analysed, using Insightech visual reports. These reports overlay on top of Insightech Session Replays to allow you to point and click on any webpage or dynamic content to explore deeper on any behaviour.


These reports include:

  • Inspect Mode - Hover over any element to get updated statistics on it
  • Visual Form Analysis
  • Scrolling Heatmaps
  • Clickmaps


Reports work on all Dynamic Content


Each of these reports works on any dynamic content. Simply pause the session replay and Insightech's reports will overlay on your content.


Use Segments to Understand any Audience

Each of the can also be sliced and diced with segments. Segments can be used to quickly compare different audiences: 

  • Converting and Non-Converting users
  • Users who have seen an AB test experience
  • Those who have come from a campaign or channel.

How to access these reports

  1. Click Page Analysis View Analytics to bring up the Session Replay List for all users on a particular webpage


  2. Click on a particular page to bring a replay of an individual webpage. This is an individual's user journey on that webpage. Feel free to pause at any time on content that you want to analyse.


  3. Click on the Analytics tab on the right-hand navigation to bring up the reports


  4. Select a report and the metric you want to overlay from the list provided.

How to use Inspect Element Mode


The elements report enters into an Element Selector mode. From here, you are able to hover over any element that is found on session replay webpage and gain various statistical insights into user behaviour. These include 

  • Clicks
  • Hovers
  • Last Clicks 


Any element can be clicked and analysed accordingly in the specified timeframe that you can set.


How to use Clickmaps

There are three types of Clickmap reports that you have available to you when analysing session replays

  • Links - This provides a report based on the associated buttons and links that are found on the webpage
  • Elements - This shows the user interactions with all elements on your webpage
  • Last Elements Clicked - This includes metrics on the last elements that various users interact with on your webpage


Once deciding on a particular Clickmap report, you will be provided with the associated user data and metrics to help analyse your website. These will be shown on the right-hand menu bar. 

  • The red number shows the rankings of each click made on the webpage
  • The black number the amount of clicks on the associated section
  • The percentage represents the proportion of users who interacted with the element relative to those who had not


In Clickmap-Elements, it is important to note that elements in the list can be explored further. Moreover, clicking them in the session replay allows you to create a segment or filter, in accordance with the data. 



How to use Visual Form Analysis


Visual Form Analysis only works with actual forms. Insightech automatically detects, 

  • Input Fields in Forms,
  • Which Forms Users Click On 
  • Which Ones They Drop Off From.


These drop-off reports show a prioritised list of where users are likely getting stuck, and what potentially needs to be fixed.. There are two types of Visual Form Analysis → Most Clicked and Last Clicked. 


Once deciding on a particular Visual Form Analysis, you will be provided with the associated user data and metrics to help analyse your website. These will be shown on the right-hand menu bar. 

  • The red number shows the rankings of each click made on the webpage. 
  • The black number the amount of clicks related to drop-offs
  • The percentage represents the proportion of users who interacted with the element relative to those who had not in relation to drop-offs


Here, any element in the list can be clicked to explore further. 



How to use Scrolling Heatmaps


A Scrolling Heatmap shows the movement of users across a webpage that you are analysing. On the right-hand navigation menu, there are two main metrics shown: 


  • Mouse Position - This shows the pixels across the page (x-coordinate) and pixels down the page (y-coordinate)
  • Reach Page Views - This shows what proportion of users reach a corresponding mouse position on your webpage


At any point in the scrolling heatmap, you are able to create a segment of users who have seen a particular piece of content. This is done by simply clicking on any part of the scrolling heatmap and can be used: 

  • To compare against audiences who haven't seen content
  • To get a quick conversion rate impact on viewed content