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Insightech session replays are fully interactive recreations of customer journeys through your website. 


When you pause replays, aggregate reports for all your users are dynamically overlaid on what you can see, and can be sliced and diced on the fly, with unsampled data.

 

Any point you can pause a replay and overlay reports for:

  • Metrics
  • Clickmap
  • Scrolling heatmap
  • Form analysis modes
  • Switch between inspect
  • Click on content to create segments
  • Apply filters or segments to have your session replay metrics update

Once your tracking code is implemented, data will flow into your Insightech account in real-time (assuming you have traffic on your website). These reports will help you understand user behaviour, and quickly and simply quantify user behaviours and opportunities.




Watching Your First Replay


Pick a replay journey type to get started (E.g. Replays → Sessions), and you will be taken to the Replay List page. From here you can change dates, or apply segments or filter conditions to search for specific replays. 


At the top of your screen you will also see the total number of replays for the replay type displayed, based on your date range selected, and any segments or filters applied.


Click timeline to be taken to the Replay Timeline which will display every page viewed within the journey you have specified.


Details Tab Explained


Once viewing a session replay, the details tab in the right hand sidebar contains information obtained from the device and browser for the replay being viewed


  1. Finding Other Activity for the Same Session/Device/User

    To find the specific session, device, or customer (if cross-device has been enabled) for the replay you’re looking at, simply click on the icons Session, Device, Customers under the map to bring up all pageviews for the view level of your choosing.

  2. Finding Others with Common Attributes

    Want to view all users of the same location, device, or browser attribute? Click the search icon next to the attribute you want to search for.

Events Tab Explained


The events tab in the right hand sidebar contains information on every event that occurred in sequence on the page, along with all of the data that was available within each event.


Highlighting events within this list will provide the options to playback the replay from any specific event, or to view the data shared within each event. This is especially useful when diagnosing issues, or when sharing user experiences to your development team to fix bugs.


Within the events tab view, you can also choose which events you would like to include in the list, simply click on Event Filters to bring up a full list of website event types.

 
Playback From Specific Events


To playback from specific events, once you have clicked on the Events Tab in your right hand sidebar, you will see your full list of events that have happened for this pageview.

Once you have found the event that you want to playback from, simply click Playback to watch the replay from that point.



Data Available In Events

All of your page event data is also captured by Insightech. This can be useful when diagnosing issues on your website. If there is an error happening on your website (E.g. a broken link click), simply find that event in your event list and click on Data to look at the data.


Analysis Tab Explained

The analytics tab in the right hand sidebar contains each of the reporting views available in:

  • Click Maps
  • Form Analysis
  • Session Replay
  • Scrolling Heatmaps
  • Across Inspect Mode

Each of these reports will be automatically generated and overlaid on the session replay you are viewing, based on the filters and segments selected.


Inspect Mode Explained


Inspect mode can be used to interact and understand key metrics for individual elements on the page. Want to know the interaction rate with a call to action button? Select Inspect Element, hover over the button, and updated metrics will be shown on the right-hand side of the page.


Creating a segment from Inspect Mode

Want to create a segment for users who have interacted/not interacted with an element? Within Inspect mode, simply click on the element to bring up the segment creator pop-up prompt.

Alternatively, click on Click Behavioural Segment in the right hand navigation to bring up the same pop-up prompt.


Click Add Condition to add the conditions you want to search for and click Refresh Data to update the data for the rules you have specified. 


Applying Segments and Dates to Reports


How to Apply Segments


Under the Analytics Tab of any session replay, on the right sidebar, click Segments & Filters Applied to bring up the panel to apply new segments, date ranges, or to change the pages included in your report. 

From here you can select a pre-made segment, change date ranges, or change the pages included in your visual reports. Simply click apply and your report will be updated with the new rules you have just input.


Note: All segments can be stacked. E.g. Combining 2 segments for Converting Users, and Paid Campaigns, would be the same as creating a segment for the combination of both



How to change dates

To change the dates included in reports and metrics, there are two main methods that are launched from different views.


  1. Report/Search View

    The first method is within overview click map / scroll map /form analysis reports. To update the dates, click the date cons, update to the dates you want to include, and finalise by clicking “Search” to update the results shown.

  2. Within Session Replays

The second method is within session replay views. To update the date, click on the View/Edit Analytics Data Filters button, and once in the filters view, click on the date icons to bring up the calendar prompt. Once dates have been chosen, click Refresh Data to update the metrics within your session replay.